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- đ€ How visible is your brand?
đ€ How visible is your brand?
The Hug 111

EMBRACING THE WORLD OF EMPLOYER BRAND
#111
![]() | THE MAIN SQUEEZE |
Weâve pulled out a few choice highlights for you from Search Engine Journalâs SEO 2025 report. Be sure to read 6 SEO Trends Every Employer Brander Should Know by Ph.Creativeâs in-house SEO expert, Ruben Rocas.

6 SEO Trends Every Employer Brander Should Know
We get itâ the mention of SEO (search engine optimisation) has some of you slowly backing into the hedge Homer-Simpson-style saying, ânope, not today.â
But think about it: what good is your painstakingly beautiful careers site if it wonât load? Or your employee blog content if the right people canât find it?
As intimidating as SEO might feel, there are simple things you can do to improve it. And it will make a huge difference to your recruitment marketing efforts.
Letâs break down what trends employer branders and TA professionals need to know based on the SEJâs 2025 State of SEO reportâŠ
![]() | QUICK POLL |
Access our recent webinar recording to find out what our experts think.
![]() | EVENT |
Going to this yearâs World Employer Branding Day in Amsterdam?
Noice. You can catch our talk: âEnjoy the ride: How to develop, launch and embed company values with impactâ
Our own Dave Hazlehurst and Julie Randall will be telling stories about working with Merlin Entertainments, offering a mix of practical advice, inspiration and a âhow toâ guide to riding the roller-coaster of changing company values to drive up eNPS. It will be delivered in three sections:
Navigating the start of the journey
Making mistakes to get to the answer: Challenges & pitfalls
Deep work: pushing each other to produce high quality work
â° When? 10 October, 2:35â2:55 PM
Looking forward to seeing many of you there!
![]() | HUG HACK |
![]() | |
Don't work here
Attracting too many unsuitable candidates? An employer brand needs to repel as much as it attracts.
To get an insight into what it really takes to work at your organisation ask current employees to complete this sentence: âDonât come to work here if...â
Itâs counter-intuitive but will reveal the âharsh truthsâ candidates need to know before they apply.
![]() | LINKS âNâ THINKS |
đREAD: Brat, demure, a degree in Yapology?
Gen Z slang is taking over the workplace
đĄLEARN: How boards can champion a resilient talent strategy
In four clear steps
đTRY: Passionate perks
Why Hinge gives employees a stipend to get romantic
đ WATCH: Boltâs clever EB video is repelling talent
âIf you enjoy this, weâre not a matchâ
ICYMI
Hug 110 - Where should you be spending your budget?
EVENTS TO EMBRACE
HR Tech Conference
24-26 September, Las Vegas
World Employer Branding Day
9-11 October, Amsterdam
Gartner Reimagine HR Conference
28-30 October, Orlando
